Datin Sylvia Koh

Dear Fellow Distributors,

A warm welcome to Malaysian Direct Distribution Association (MDDA) Family.

MDDA has come a long way since 1993 and last year MDDA celebrated our 25th Anniversary in a grand fanfare at Grand Hyatt on 22nd Nov 2018, officiated by Minister of Domestic Trade and Consumer Affairs (MDTCA), YB Datuk Seri Saifuddin Nasution Ismail.

MDDA has come a long way since being formed in 1993. The MDDA EXCO committee has worked very hard to be recognised by MDTCA as an association to represent the voice of Direct Selling companies. MDDA is guided by our mission statement to be most distinguished self-regulating direct selling association and promote ethical, responsive and excellent business conduct in organisation culture and day-to-day practices.

As the new President for the term 2019-2021, I would like to further establish the foundation and stature of MDDA in Direct Selling Industry by having programs that is MDDA-Unique. Two programs have already been initiated which are as follows:

  • 1) MDDA Workshop that is a yearly workshop between government ministries updating MDDA members on the latest regulations and requirements. This is a Government-to-Industry Program.
  • 2) Intrapreneur Program which is a 2-day course to educate MDDA companies’ distributors on the essentials and fundamentals of running a successful direct selling business and network. This is an Industry-to-Distributor Program

There maybe more MDDA-Unique programs implemented that will help distinguish MDDA as an association that promotes ethical practices and healthy growth in direct selling industry. One of the areas I would be looking into is digitalising our business operations in line with today’s business trend.

I look forward to working with our team of energetic EXCO members to serve and promote Direct Selling Industry to be the engine of growth for the Malaysian economy.

Thank you.

Yours sincerely,
DATIN SYLVIA KOH