Registered on 24th June 1993, Multi-Level Marketing Association, Malaysia (MLMA), changed its name on 1st October 1999 to Malaysian Direct Distribution Association (MDDA). It is a non-profit organisation established to serve the following objectives:
A. To the General Public and Consumers
- As the Industry Help Centre for dissatisfied consumers, members of the public and other affected parties;
- As the Industry Watchdog to curb any unscrupulous acts or malpractices by Direct Selling Companies; and
- As the Industry Self-Regulator by setting high standards and strict codes for its members.
B. To the Direct Selling Corporate Members
- Representation of the industry’s problems and concerns, to the regulatory authorities such as the Ministry of Domestic Trade, Co-operatives and Consumerism (KPDNKK) and the Ministry of Health, Royal Customs and Excise Department amongst others;
- Up-to-date information and advice on latest regulatory policies, industry data, market trend, news highlights, MDDA/Members’ activities and feedback, seminar updates, etc; and
- A platform to forge professional networks and to maximise resources for the healthy growth of member companies through sharing of success experience, joint hosting of special training courses, collective bargaining in publication/works of common interests, Corporate Image Building under the umbrella identity of MDDA, ties and co-operation with other non-government organisations, etc.
C. To the Business Associate Members
- Acknowledgement by MDDA, as a competent supplier or support organisations capable of serving the special needs of the Malaysian direct selling industry;
- Ready clientele of genuine and ethical direct selling companies; and
- Up-to-date information on MDDA Corporate Members in particular and the Malaysian direct selling industry in general.